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Production
Technified agricultural operation and productive capacity at Finca Las Flores.
Agroindustrial Group · Inversiones Avalju, S.A.
We are an agroindustrial group integrating production, transformation, and innovation.
We develop an agroindustrial operation that integrates technified agricultural production, value creation, and innovation. At Finca Las Flores, we produce hydroponic strawberries in coconut fiber substrate, with technical follow-up and a vision for growth.
Finca Las Flores · Agricultural production operation.
Quality does not begin in the packaging. It begins in the coconut fiber substrate, in the crop’s technical management, and in every decision made before the harvest.
At Avalju we believe a trustworthy strawberry is built from its origin: with observation, order, experience, and a team that understands the value of doing things well.
Three Avalju pillars
Production, transformation, and innovation under one vision.
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Transformation
A vision to add value to the product and develop agroindustrial solutions with commercial judgment.
03
Innovation
Technology, follow-up, continuous improvement, and the development of new capabilities.
Finca Las Flores
Finca Las Flores: our current productive operation.
Finca Las Flores is a productive unit of Inversiones Avalju. Here, hydroponic strawberries, coconut fiber substrate, water and nutrient management, technical follow-up, and human work come together.
Discover Finca Las Flores
Hands that care
Behind every harvest there are hands that care.
Agricultural production is also a story of people. Every day in the field reflects dedication, experience, and responsibility to protect the freshness of the product from its origin.
“A well-grown strawberry speaks of the care it received before reaching the market.”
Our process
Every delivery is the result of an orderly process.
It is not just about producing strawberries; it is about caring for consistency, presentation, and trust at every stage.
- 01
System and substrate
Preparing the system and coconut fiber substrate.
- 02
Irrigation and nutrition
Technical management of water and nutrients.
- 03
Follow-up
Observation and control at every stage.
- 04
Development
Care during flowering and fruit development.
- 05
Harvest
Picking at the right moment.
- 06
Commercial preparation
Sorting and preparation for each presentation.
B2B
Product and markets with a B2B vision.
We engage in commercial conversations with companies, supermarkets, distributors, the food industry, and partners who value a product with clear origin, follow-up, and responsibility.
Supermarkets and organized retail
A product with careful presentation and clear origin for formal retail.
Food industry
Fresh and frozen strawberry as an input for value-added processes.
Distributors and commercial partners
Long-term relationships built on consistency and responsibility.
Real operation
A real operation, visible freshness.
We use real images from our operation. Each photograph shows part of the work that sustains the quality of our strawberries.
Quality & technology
Trust grown with order, technology, and responsibility.
Quality is not promised with words alone. It is backed by good practices, internal follow-up, product care, and constant improvement.
Good agricultural practices
Orderly and responsible field work.
Internal traceability
Information that follows each stage.
Product care
Protecting freshness until delivery.
Continuous improvement
Learning and adjusting to produce better.
Agroindustrial vision
An agroindustrial vision to produce, transform, and innovate.
We build on a documented strawberry operation and envision a broader value chain able to transform, innovate, and create value from Guatemala.
Discover our agroindustrial vision
Let us talk about commercial and agroindustrial opportunities.
If you are looking for a serious commercial relationship, a real productive operation, and a vision for growth, let us talk.
Contact Inversiones Avalju